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    The Porsche Principle

    This quote gets to the heart of everything that makes Porsche what it is. As a brand, as a company and as an automotive manufacturer. It has been our guiding star – for more than 65 years. And it covers all the values that characterise our work and our vehicles. It’s no wonder, therefore, that no-one can describe this better than the person who created the very first sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short.

    In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself.

    Ferry Porsche

    His dream of the perfect sports car has always driven us – throughout our history. And we get closer to achieving it every day. With every concept, every development and every model. Along the way, we follow a plan, an ideal that unites us all. We refer to it simply as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate performance into speed – and success – in the most intelligent way possible. It's no longer all about horsepower, but more ideas per horsepower. This principle originates on the race track and is embodied in every single one of our cars. We call it "Intelligent Performance".

    Tradition

    The story of Porsche begins with a vision. And tells how this vision became a reality.

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    Innovation

    The future has been our destination for over 70 years. But how will we get there? With greater power and efficiency. In short, with more ideas.

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    Design

    The amazing thing about a Porsche is the harmony of the design concept, in which design follows function.

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    Functionality

    At Porsche, form always follows function. It must prove itself. On test stands. In the wind tunnel. On every mile of road.

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    Performance

    We build sports cars because that is all we have been doing since 1948. And that is a good thing.

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    Everyday Usability

    A Porsche is no ordinary sports car, but a sports car for everyday driving, whatever the weather.

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    Exclusiveness

    A Porsche is more than just a vehicle. It is an expression of freedom and a unique attitude to life. It is the realisation of a unique dream.

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    Social Acceptance

    It is important to us that the Porsche brand is firmly anchored in society. And represents an attainable dream.

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    More about

    TraditionInnovationDesignFunctionalityPerformanceEveryday UsabilityExclusivenessSocial Acceptance
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    *Data determined in accordance with the measurement method required by law. Since 01 September 2018 all new cars are approved in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure to measure fuel consumption and CO₂ emissions. You can find more information on WLTP at www.porsche.com/wltp. From 01 January 2019, all fuel consumption figures are shown as determined in accordance with WLTP. CO₂ figures will be shown as NEDC-equivalent values, as CO₂ based taxation will continue to be based on an NEDC value (derived from WLTP) until 06 April 2020. Fuel economy and CO₂ emission figures are only intended as a means of comparing different types of vehicles tested under the same test cycle. New WLTP homologated vehicles are therefore not directly comparable with any vehicles tested under NEDC.

    Values are provided for comparison only. To the extent that fuel consumption or CO₂ values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. Extra features and accessories (attachments, tyre formats etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics which may result in a change in fuel consumption and CO₂ values. Additionally, weather and traffic conditions, as well as individual driving styles, can all affect the actual fuel consumption, electricity consumption, and CO₂ emissions of a car.