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    The Porsche Principle

    This quote gets to the heart of everything that makes Porsche what it is. As a brand, as a company and as an automotive manufacturer. It has been our guiding star – for more than 65 years. And it covers all the values that characterise our work and our vehicles. It’s no wonder, therefore, that no-one can describe this better than the person who created the very first sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short.

    In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself.

    Ferry Porsche

    His dream of the perfect sports car has always driven us – throughout our history. And we get closer to achieving it every day. With every concept, every development and every model. Along the way, we follow a plan, an ideal that unites us all. We refer to it simply as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate performance into speed – and success – in the most intelligent way possible. It's no longer all about horsepower, but more ideas per horsepower. This principle originates on the race track and is embodied in every single one of our cars. We call it "Intelligent Performance".

    Tradition

    The story of Porsche begins with a vision. And tells how this vision became a reality.

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    Innovation

    The future has been our destination for over 60 years. But how will we get there? With greater power and efficiency. In short, with more ideas.

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    Design

    The amazing thing about a Porsche is the harmony of the design concept, in which design follows function.

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    Functionality

    At Porsche, form always follows function. It must prove itself. On test stands. In the wind tunnel. On every mile of road.

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    Performance

    We build sports cars because that is all we have been doing since 1948. And that is a good thing.

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    Everyday Usability

    A Porsche is no ordinary sports car, but a sports car for everyday driving, whatever the weather.

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    Exclusiveness

    A Porsche is more than just a vehicle. It is an expression of freedom and a unique attitude to life. It is the realisation of a unique dream.

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    Social Acceptance

    It is important to us that the Porsche brand is firmly anchored in society. And represents an attainable dream.

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    TraditionInnovationDesignFunctionalityPerformanceEveryday UsabilityExclusivenessSocial Acceptance
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    * Data determined in accordance with the measurement method required by law. Since 01 September 2017 certain new cars have been type approved in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure to measure fuel consumption and CO₂ emissions. From 01 September 2018 the WLTP will replace the New European Driving Cycle (NEDC). Due to the more realistic test conditions, the fuel consumption and CO₂ emission values determined in accordance with the WLTP will, in many cases, be higher than those determined in accordance with the NEDC. This may lead to corresponding changes in vehicle taxation from 01 September 2018. You can find more information on the difference between WLTP and NEDC at www.porsche.com/wltp.

    Currently, we are still obliged to provide the NEDC values, irrespective of the testing method used. The additional reporting of the WLTP values is voluntary until their obligatory use. As far as new cars, (which are type approved in accordance with the WLTP) are concerned, the NEDC values will therefore be derived from the WLTP values during the transition period. To the extent that NEDC values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. They are intended solely as a means of comparing different types of vehicle. Extra features and accessories (attachments, tyre formats etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics. Additionally, weather and traffic conditions, as well as individual handling, can affect the fuel consumption, electricity consumption, CO₂ emissions and performance values of a car.