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Porsche Centre Doha celebrates five year anniversaryAl Boraq Automobiles Co. wll. reflects on successful business set-up

Doha. This year’s month of October has a special importance for Porsche Centre Doha, Al Boraq Automobiles Co. wll., as it marks the five year anniversary of the company. On this special occasion, Porsche Centre Doha launches a five year anniversary campaign for all Panamera models from the 1st of November to the 31st of December 2010.

Porsche Centre Doha was founded in October 2005 by its chairman and chief executive officer Salman Jassem Al Darwish with the establishment of a showroom on Salwa Road, supported by an After Sales facility in the Industrial Area of the city.

Over the past five years, the company has continuously improved its business performance. In the first full year of trading, Porsche Centre Doha sold 338 units. In year 2007, this figure rose to 402 units and in year 2008 sales finished at a high of 653 vehicles. In 2009, Porsche Centre Doha managed to maintain a healthy level by selling 419 cars to its customers. Up until end of September, 484 cars were sold in 2010, resulting in the fact that an overall total of 2,235 Porsche vehicles are on Qatari roads today.

Growing customer demand soon proved that the existing facilities were not sufficient; in order to display the Porsche model range and offer a brand equitable experience for visitors. As a result, construction work for a new 3,500 square metre, state-of-the-art Porsche Centre began in 2007. Two years later in October 2009, the modern facility opened its doors and has since developed into a landmark at Al Matar Street. The showroom has a capacity of 32 cars and is divided into a new and used car display area.

The growing number of Porsche vehicles in the market lead to need for enhanced and professional After Sales support.. The decision was made to establish a 2,157 square meter Porsche Quick Service Centre in the Gharafa area which was successfully opened in September 2009.

With the latest introduction of the Panamera, Porsche’s first Gran Turismo and the new generation Cayenne, Porsche Centre Doha, can look positively into the future. Panamera currently accounts for 13 per cent of its segment and with the latest arrival of the new V6 engine models Panamera 2 and 4, a further increase is expected. Also the new Cayenne has been accepted very positively in Qatar. The model makes up 22 per cent of the market share and since the introduction of the new generation Cayenne in June, Porsche Centre Doha has already sold an impressive 135 of this vehicle thus far.

On the occasion of this anniversary, Deesch Papke, Managing Director of Porsche Middle East and Africa, said: “I am delighted to congratulate Salman Jassem Al Darwish and his whole team of 188 professionals on this special occasion. The team under the guidance of Mr Al Darwish have worked so hard to achieve today’s results and of that we are very grateful and proud. “

With the commitment of Porsche Centre Doha we have a strong and reliable partner in the State of Qatar and are looking forward to a prosperous future and continued close cooperation”, Papke added.

Salman Jassem Al Darwish, Chairman and Chief Executive Officer of Porsche Centre Doha, said that it was the right decision of having made this commitment to the Porsche brand five years ago: “It has taken a lot of work and efforts to get this far in such a short time. Thankfully our customers have believed in us from the very minute our showroom doors opened. I am very grateful to each and every Porsche driver for the continuous support and trust they have in us. I would also like to thank my staff whose dedication made all of this possible.”

To celebrate the five year anniversary with its customers, Porsche Centre Doha offers a special five year anniversary campaign for all Panamera models from 1st of November till 31st of December this year.

The limited offer concentrates on five pillars:

1. Exclusive offers on Panamera vehicles

2. Interest rate of 1.99 per cent

3. Three years warranty plan and Porsche Assistance (recovery service)

4. Two years free Porsche Service (according to Porsche Service specifications)

5. First year comprehensive insurance package.

10/26/2010